Athletic Apparel Brand
Established Shopify Store — identity anonymized
Established Store
Page Speed
LCP1.3 sGood
INP110 msGood
CLS0.00Good
Based on real Chrome users — last 28 days — p75
Contributing Factors
LCPHero load timeCompress and lazy-load hero images, serve WebP format, use a CDN.3.9 sNeeds work
TBTInteractivity delayDefer non-critical third-party scripts, audit and remove unused apps.1,910 msPoor
FCPFirst content visibleReduce server response time, eliminate render-blocking resources.2.1 sNeeds work
Executive Summary
This audit identified 8 issues:
0 revenue-critical,
4 moderate, and
4 minor.
The issues below have the highest immediate revenue impact and should be
addressed in the first two weeks.
Effort vs. Impact
Not all fixes are equal. This matrix maps every finding by how hard it is to implement
versus how much revenue it protects. Start with Quick Wins — high impact,
lower effort. Save Big Bets for your next sprint.
⚡ Quick Wins
High impact, lower effort — do this week
High Script Blocking — TBT 1,910 ms (Poor, Lab only)
🔥 Big Bets
High impact, high effort — plan and sprint
Slow Hero Load Time — LCP 3.9 s (Lab only — real users not impacted)
🎯 Easy Fixes
Minor gains, low effort — batch when ready
Missing Homepage H1 Tag
Missing Payment Trust Signals
Unformatted Product Meta Descriptions
Small Text on Mobile (<12px)
🕑 Deprioritize
High effort, low payoff — skip for now
Redundant Review Apps Detected
Poor Mobile Performance (LCP 3.9s)
Video Playback JS Exception
← Lower Effort
Higher Effort →
All Findings
8 total
Redundant Review Apps Detected
📍 Site-wide / App Scripts
Two review platforms are active simultaneously. This creates redundant subscription costs and adds unnecessary JavaScript weight, slowing down the site.
FixConsolidate to a single review platform. Evaluate which platform better integrates with your existing email and CRM stack, then fully remove the other.
Poor Mobile Performance (LCP 3.9s)
📍 Mobile Experience
A Largest Contentful Paint of 3.9s is nearly double the recommended threshold. Slow mobile speeds correlate directly with higher bounce rates and lower conversion.
FixOptimize hero images for mobile, implement lazy loading for below-fold content, and audit third-party scripts to ensure they aren't blocking the main thread.
Missing Homepage H1 Tag
📍 Homepage
The homepage lacks an H1 tag, which is the primary signal to search engines about what the store sells. This weakens organic rankings for core category keywords.
FixAdd a clear H1 tag to the homepage hero section and style it to match the brand aesthetic.
Missing Payment Trust Signals
📍 Mobile Viewport / Cart
Payment icons are not visible in the mobile footer or cart. This lack of visual security cues can increase cart abandonment during the final decision phase.
FixEnable standard payment icons in the footer and add a 'Secure Checkout' badge near the checkout button in the cart drawer.
Video Playback JS Exception
📍 Console / Hero Section
An unhandled exception (play request interrupted by pause) indicates a race condition in the hero video. This can cause the hero section to appear blank or frozen for some users.
FixUpdate the video initialization script to check for the play promise before calling pause, or use a more robust background video component.
Missing Alt Text on Global Assets
📍 Homepage Logo / Partner Section
Primary brand logo and partner logos lack descriptive alt text. This misses easy SEO gains and creates accessibility gaps.
FixAdd descriptive alt text to all global image assets.
Unformatted Product Meta Descriptions
📍 Product Pages
The meta description for a best-selling short is a raw concatenation of product features. This looks unprofessional in search results and reduces click-through rate.
FixRewrite product meta descriptions as cohesive, 150-character summaries that highlight the primary benefit and include a call to action.
Small Text on Mobile (<12px)
📍 Mobile Viewport
Text smaller than 12px causes eye strain and accessibility issues on mobile, leading to frustrated users and lower engagement.
FixIncrease minimum font size for mobile body text and secondary labels to at least 14px.
App Stack
✓ Detected (14)
KlaviyoGoogle Analytics 4Microsoft AdsMicrosoft ClarityGoogle AdsFacebook PixelPinterest TagGoogle Tag ManagerReview App (x2)ZendeskRechargeRewardsVWO
⚠ Missing (0)
No critical gaps detected.
30-Day Fix Roadmap
Priority order is based on revenue impact, not technical complexity.
| When |
Finding |
Category |
| Week 3 – 4 | Redundant Review Apps Detected | AppStack |
| Week 3 – 4 | Poor Mobile Performance (LCP 3.9s) | Technical |
| Week 3 – 4 | Missing Homepage H1 Tag | SEO |
| Week 3 – 4 | Missing Payment Trust Signals | Trust |
| When bandwidth allows | Video Playback JS Exception | Technical |
| When bandwidth allows | Missing Alt Text on Global Assets | SEO |
| When bandwidth allows | Unformatted Product Meta Descriptions | SEO |
| When bandwidth allows | Small Text on Mobile (<12px) | CRO |
Technical Appendix
Mobile PageSpeed
49
LCP: 3.9 s | CLS: 0
JS Exceptions
1
0 console errors
Broken Images
0
404 / network failures