Sample Prospecting Kit

Subject: [Store]'s H1 tag is assigned to a hidden stock alert on every page We audited [store] and found that the first H1 tag in the DOM on every page is a hidden "purchase limit" stock alert message. Google is prioritizing that element for indexing, which means every page on the site is being read as being about an error rather than their actual products. Over 50% of product images are also missing alt text. Both are structural issues that are actively suppressing organic visibility. Happy to share the full report if useful.

Subject: [Store] has a Liquid template error breaking the product gallery We audited [store] and found a Liquid template error on live product pages — the product form fails to render, which means customers trying to buy $899+ furniture and decor items are hitting a dead end. The primary CTA is also pushed below the fold on mobile, and there are no trust signals visible before the scroll. For a premium brand at that price point, both issues are actively killing conversion. Worth a look if you're ever pitching them.

Subject: [Store] has a critical product card script failure site-wide We audited [store] and found a JavaScript error in product-card.js throwing "Product data script not found" across the store — dynamic product card features are broken sitewide. On top of that, there are no trust badges on PDPs for $220+ glass cookware, and the dedicated cart page has no cross-sell module despite Rebuy being active in the drawer. Worth a look if you're ever pitching them.

Subject: [Store]'s Add to Cart button routes customers to Amazon on high-ticket items We audited [store] and found that the primary Add to Cart CTA is replaced by a "Shop on Amazon" button on most high-AOV products. Customers landing on the Shopify store are being sent to Amazon's checkout — meaning Amazon gets the customer data, the review, and the relationship. There's no email capture mechanism either, so visitors who don't convert leave no trace. Happy to send over the full report if helpful.

Subject: Klaviyo widget is blocking the checkout button on [Store]'s mobile store We audited [store] and found that the Klaviyo email capture teaser anchors permanently over the primary Checkout button in the mobile cart. On a store where most traffic is mobile, the conversion action is physically blocked by their own opt-in widget. There are also Rebuy JS SyntaxErrors firing under the upsell widgets that are quietly suppressing cross-sell revenue. Happy to share the full report if useful.

Subject: [Store]'s Elevar tracking module is failing to load We audited [store] and found that the Elevar server-side tracking module fails to initialize — attribution data is unreliable and ROAS numbers are based on incomplete reporting. There's also no cross-sell or bundle discovery on the homepage, which is a significant miss for a brand with high multi-item AOV potential. Worth a look if you're ever pitching them.

Subject: [Store] has a mobile layout overflow causing horizontal scroll We audited [store] and found a mobile layout overflow creating horizontal scrolling across the site — a broken experience that leads to accidental taps and increased bounce. The homepage is also missing an H1 on mobile, which matters because Google indexes mobile-first. There's no cross-sell or discovery section either, so the entire browse experience relies on category navigation. Happy to share the full report if useful.

Subject: [Store]'s Klaviyo popup never fires — list growth is silently broken We audited [store] and found that Klaviyo is installed and configured but the lead capture popup doesn't trigger after 5 full minutes of browsing. Their entire email list growth mechanism is silently broken. The cart drawer also has a shipping progress bar but no cross-sell, and Rebuy is in the app stack going unused. Happy to share the full report if useful.

Subject: [Store] gates Add to Cart behind a friction modal before purchase We audited [store] and found that PDPs force users through a required modal before the Add to Cart button is accessible. On a high-AOV purchase where hesitation already runs high, adding a mandatory friction step before the buy action is a real conversion cost. Email capture is also missing from product pages entirely, so high-intent visitors who don't convert leave no trace. Happy to share the full report if useful.

Subject: [Store] presents a $40/month membership ask before checkout We audited [store] and found that a membership upsell in the cart uses aggressive binary framing as the only two options before proceeding to checkout — a $40/month ask at the worst possible moment in the conversion flow. The lead capture popup also fires immediately on mobile, blocking the primary Shop Now CTA before users have seen any products. Happy to share the full report if useful.